Muddler Cocktails at the NBLS this week! Plus loads more exciting stuff!
Muddler Cocktails will be at the National License Business Show (NLBS) in Birmingham at the NEC this week.
After some last minute negotiations we have taken a stand at the NLBS in what we hope will be a great opportunity to meet some of our contemporaries and people who can help expand Muddler Cocktails beyond independent pubs, bars and clubs.
More on this at the end of the week as this is just one of the many things that got under way last week.
We have just kicked off our drive on the Off-Trade which saw us getting PR in The Grocer last week. (I'll attach the article but currently having some technical difficulties with uploading images!)
This was a great way to start our campaign for 'Real fruit cocktails, whenever and wherever you are' and really take Muddler Cocktails to the people. To keep the momentum going we have just signed off on some more activity with The Grocer which will be coming out in the next 3 weeks so Alex our designer is busy working on this. We are also contacting some select Off-Trade partners in a bid to take Muddler Cocktails beyond the On-Trade in the New Year.
It also looks like we are now going to be partnering Oasis clothes store for the launch of their new store in Manchester at the Trafford Centre! Oasis contacted us directly and were really keen to get us on board to help them launch in style. For us this is a great opportunity, as not only are Oasis such an established and credible high street brand but they also appeal to the more mature and sophisticated market that Muddler Cocktails also aspire to reach.
As if this wasn't enough we are also looking at doing some advertising which will be linked into a targeted pre-Christmas campaign focused on driving volume through the on-trade. Alex was briefed this morning and is looking at some more artworks this week, details on this will follow shortly.
Oh and how could I forget, Saturday night is the official Muddler Cocktails launch party! We've got a great venue lined up and we've invited all our friends and people who have been invovled along the way to come and officially mark this momentous occasion!
So as you can see lots going on at the minute which is just the way we like it.For now though our focus is on the NLBS. Rupert is currently on his way here in a van full of stock as we are setting up this afternoon in preparation for the start tomorrow. It should be a fun week, if you can make it pop in and have a delicious real fruit cocktail on us!
After some last minute negotiations we have taken a stand at the NLBS in what we hope will be a great opportunity to meet some of our contemporaries and people who can help expand Muddler Cocktails beyond independent pubs, bars and clubs.
More on this at the end of the week as this is just one of the many things that got under way last week.
We have just kicked off our drive on the Off-Trade which saw us getting PR in The Grocer last week. (I'll attach the article but currently having some technical difficulties with uploading images!)
This was a great way to start our campaign for 'Real fruit cocktails, whenever and wherever you are' and really take Muddler Cocktails to the people. To keep the momentum going we have just signed off on some more activity with The Grocer which will be coming out in the next 3 weeks so Alex our designer is busy working on this. We are also contacting some select Off-Trade partners in a bid to take Muddler Cocktails beyond the On-Trade in the New Year.
It also looks like we are now going to be partnering Oasis clothes store for the launch of their new store in Manchester at the Trafford Centre! Oasis contacted us directly and were really keen to get us on board to help them launch in style. For us this is a great opportunity, as not only are Oasis such an established and credible high street brand but they also appeal to the more mature and sophisticated market that Muddler Cocktails also aspire to reach.
As if this wasn't enough we are also looking at doing some advertising which will be linked into a targeted pre-Christmas campaign focused on driving volume through the on-trade. Alex was briefed this morning and is looking at some more artworks this week, details on this will follow shortly.
Oh and how could I forget, Saturday night is the official Muddler Cocktails launch party! We've got a great venue lined up and we've invited all our friends and people who have been invovled along the way to come and officially mark this momentous occasion!
So as you can see lots going on at the minute which is just the way we like it.For now though our focus is on the NLBS. Rupert is currently on his way here in a van full of stock as we are setting up this afternoon in preparation for the start tomorrow. It should be a fun week, if you can make it pop in and have a delicious real fruit cocktail on us!
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