3 it's the magic number

So it was another eventful week for Muddler Cocktails. We attended our first trade show in Birmingham which meant driving up there every day which was pretty exhausting. It was really good as it meant we got to see a lots of people from many different and varied backgrounds and get their views on our product.

The first thing was setting up our stand. With it being last minute and on a tight budget we decided to make the most of what we had and used our cases as a way of branding and creating something interesting. Below are some pics of what we did. We got lots of positive comments from the other stands, it seems the minimalist and natural approach that we have adopted in everything we do goes down very well, which is just as well!

Overall the week was a real confidence booster. While for some it wasn't their thing for the vast majority we got a really good response and a number of these were extremely positive. The really encouraging thing was that it ticking the boxes we had set out to; different, refreshing, not too sweet, a real cocktail, fruity, just what I feel like when I want a drink... and it wasn't just the trade that were sampling it. We also had a wide range of consumers from the Leisure show next door which created a funny mix. One minute you had your typical real ale landlord with rosy cheeks and a large beer belly the next you had an orange tanned, peroxide hair, testosterone pumped body builder having a taste. It went down particularly well with latter because of the naturalness and nothing added element.
It was a great experience and we came away with some really interesting leads to follow up on this week. An unexpected bonus was meeting some really nice people on the stands around us. There was a real sense of comradery and it was great to be able to share experiences and the odd glass of wine or Muddler Cocktail.

Saturday was our launch party at the White Horse, which also linked up with a couple of Birthdays as well. It was great to get everyone together and celebrate what we have achieved so far. Muddler Cocktails certainly got things in the swing and it was absolutely heaving, they couldn't serve the drinks quick enough. Everyone was so positive about it and if ever we were going to end the week on a high this was it. I think Rups and I could enter the Guinness book of records for the number of times we had to tell people what it was all about but it's all about spreading the word and it certainly spread around on Sat night.

As you can imagine yesterday was very chilled and spent recovering but today we're straight back into things. This week is all about our launch event with Oasis clothes store at the Trafford Centre on Friday. The promo flyer is below come along if you're in the area and shop in style with a cocktail in your hand!